More EU Car Buyers Looking at Fuel Cells

European car buyers are becoming more conscious of fuel cell technology as a practical option, but cost concerns remain a big hurdle. A new study by Harris Interactive Auto finds that 28 percent of European car owners are either "very likely" or "extremely likely" to consider fuel cell technology in their next car purchase. But that number drops to 22 percent when subjects are asked specifically to take cost into account. "As fuel cell technology evolves and production efficiencies drive prices to lower levels, there will be strong demand in the European market," said Scott Upham, senior VP of automotive research at Harris Interactive. Fuel economy is still the number one consideration for Europeans buying a new car.

Source Wired

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